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In a world fuelled by instant gratification and never-ending notifications, it’s easy to forget the power of patience. Whether you’re waiting for a sourdough starter to rise or a business deal to close, some of life’s best results come from slowing down and letting things develop naturally.
Meanwhile, somewhere in a forgotten drawer, a collection of unused loyalty cards waits for redemption — a metaphor, perhaps, for all the ideas we say we’ll get to "one day." It turns out, the distance between "idea" and "action" is often just one focused afternoon and a cup of strong tea.
And while we can’t predict the next big trend (although oat milk and crochet bucket hats were wild cards), what we can do is stay curious, stay adaptable, and embrace the wonderfully unpredictable rhythm of progress.
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Meet the Negotiator
Trusted on $5Bn Deals
Alex Adamo is the founder of The Commercialiser and a trained behavioural anthropologist. He supports global CEOs on negotiations ranging from $5M to $5Bn, blending behavioural science with commercial strategy. His mission? To turn fear into confidence, and pressure into profit, for those leading the most critical conversations in business.

Alex Adamo
Founder & Chief Negotiator, The Commercialiser
Why Global Leaders Choose Us.
We don’t just train negotiators, we transform them. Global leaders choose us because we combine behavioural science, commercial strategy, and real-world experience to deliver measurable impact. From C-suites to senior dealmakers, our clients trust us to raise performance when the pressure is highest — and the stakes are real.

Built for Experienced Professionals.
This isn’t where you start — it’s where you sharpen. Our workshops are designed for seasoned professionals who already understand the fundamentals and want to go deeper. Whether you're leading negotiations worth millions or managing complex stakeholder dynamics, we help you refine your edge, boost your confidence, and deliver outcomes that matter.
Alex Adamo
Founder & Chief Negotiator, The Commercialiser