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Negotiation Asset Management

Delivering alpha profitability outcomes on negotiation assets

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About

Meet the Negotiator
Trusted on $5Bn Deals

Alex Adamo is the founder of The Commercialiser and a trained behavioural anthropologist. He supports global CEOs on negotiations ranging from $5M to $5Bn, blending behavioural science with commercial strategy. His mission? To turn fear into confidence, and pressure into profit, for those leading the most critical conversations in business.

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Alex Adamo
Founder & Chief Negotiator, The Commercialiser

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Negotiation
Advisory

Bespoke strategic, tactical, and executional support to help you maximise your most critical negotiations. We operate by your side or behind the scenes — embedding world-class negotiation capability into your team. Typically engaged on deals of $50M+ in value.

Ignition Workshops

Impact Workshops designed to embed deep negotiation knowledge, behavioural capability, and a performance-driven mindset directly into your team. Built to transfer our expertise into your organisation — fast, practical, and behaviourally transformative.

5K+

negotiations

$6.5bn

negotiations under management 

6531

negotiators supported

$53m

yearly EBIT generated over budget

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Negotiation,
what is it?

Negotiation is the process of structuring and reaching an agreement between two or more parties. Most negotiators approach negotiation by basing their preparation, decisions and actions on their experience on how previous deals were closed. If this is your main approach to negotiation, you are scientifically at risk of leaving money on the table. Negotiations are not maximised by chance

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