Pragmatic Advisory and execution that creates value from your negotiations.
Price increases, procurement, contract renewals — we give you the tools, tactics and step-by-step execution support to close deals with maximum value.
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Why Most Companies Are Losing Value at the Negotiation Table
Negotiation isn’t just about closing. It’s about maximising.
And most companies are giving it away. Billions in potential EBITDA remain untapped because businesses underestimate their ability to negotiate skillfully with suppliers and clients. It’s not a lack of opportunity — it’s a mindset and competence problem. Human nature tends to overestimate risks and surrender power in commercial conversations. As a result, businesses compromise, cave, or avoid negotiation entirely — often until it’s too late.
What Most Companies Tend to Do
Most businesses stick to the status quo:
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Light back-and-forth, minimal coordination
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Early compromises or capitulation
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Conservative price increase strategies that hurt margin
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Delayed, re-active negotiation (only once margins are already weakened or under pressure)
By the time negotiations begin, the business' P&L is already bleeding. This pattern leaves value on the table and gives away leverage that could’ve been used to drive growth and leverage power.
What the Best Companies Do Differently
Top-performing companies don’t wing it. They embed negotiation into their culture. They:
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Re-negotiate supplier and customer agreements proactively
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Assess and map out clear power balance and "what-if" flows
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Think long-term, not just focusing on the next meeting and “getting the deal done”
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Perceive revenue and cost line items as an asset to strengthen profitability
These organisations treat negotiation as a commercial lever — not a re-active firefight. That’s what we build with our clients.
How High-Performing Companies Negotiate
The best organisations don’t let commercial agreements roll over — they take control of the negotiation cycle to unlock profitability, reduce risk, and create long-term value. Here's how:
Competitive Strategies
Collaborative Strategies
A proactive, margin-focused approach that drives financial performance by optimising terms and cutting waste.
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Renegotiate payment terms to improve cash flow
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Reduce logistics and service costs without compromising quality
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Challenge outdated pricing structures across recurring contracts
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Leverage volume, timing, and delivery for cost advantage
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Protect EBITDA by securing stronger, cleaner commercial terms
This isn’t about cutting corners — it’s about negotiating smarter and keeping control.
A relationship-led model focused on joint value creation and sustainable growth.
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Align interests with key suppliers or clients to unlock mutual upside and creative growth
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Co-develop commercial terms that drive performance for both parties
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Strengthen strategic partnerships while maintaining leverage
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Explore joint initiatives that maximise shared ROI
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Secure long-term value through trust and shared commercial competence, not compromise
Value creation, not just value protection.
Our Track Record & Who We Work With
We manage a yearly $6.5 billion negotiation portfolio across industries and deliver real, measurable outcomes.
Key Insights:
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Advising and managing $6.5B+ in active negotiations
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Delivered $50M+ in over target EBIDTA last year
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Trusted by leaders in finance, pharma, energy, FMCG, and government
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Experts in $5M–$200M deals where margin is most at risk
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Unlocked up to 25% gains using sophisticated planning and behavioural strategies
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Our Executive Negotiators are cross-industry CEOs, CPOs, CROs, CHROs, and COOs
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Middle-Market Growth & Private Equity
While our natural home is to support world-class multi-billion dollar corporations, our Negotiation Asset Management focus is on middle-market businesses (up to $950M in revenue) where negotiation planning is often reactive, rushed, or instinctive.
We partner particularly well with:
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Private Equity backed, CEO-owned companies focused on EBITDA improvement
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Growth-stage businesses under commercial pressure
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Leaders seeking to capitalise on re-negotiation opportunities pragmatically and decisively
Meet Our Chief Negotiator,
Alex Adamo
Alex Adamo is a globally recognised negotiation strategist and behavioural anthropologist. As Chief Negotiator at The Commercialiser, he leads complex, high-stakes deals for CEOs, PE firms, and commercial leaders — with a track record spanning $5M to $5B negotiations across industries. His approach blends anthropology, neuroscience, negotiation tools, AI-processed pattern recognition, power dynamics, game theory, warfare strategies, and commercial strategy to unlock margin, protect value, and drive EBITDA at scale.
Alex Adamo
Founder & Chief Negotiator, The Commercialiser